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Minories que fan una majoria

TV3’s La Marató campaign that focuses on the fight against minority diseases. “Minorities that make up a majority” wants to show how a tiny group of people can move thousands. More than 5,000 people took part in this film.

 

MY ROLE IN THIS PROJECT:

– Art Direction.

– Creative process: idea and concept.

 


 

Agency: Ogilvy & Mather Barcelona

Client: La Marató TV3

Art Direction: Berta Adillón Folch

Copy: Antonio Las Tildes / Jessica García Rico

Creative Direction: Sergio Eransus / Germán Milanesi

Executive Creative Direction: Camil Roca

Production: Oxígeno

Director: Catxo

Sound: Oido

Año: 2019

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