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174º de futur
174º de futur
174º de futur

174º de futur

Campaign to promote the offer of Vocational Education and Training and make it more aspirational. With the idea “Take a turn of 174 degrees” we evoke the change that students can make to their professional future. It also refers to the number of different VETs to choose from. The protagonists are real students, rather than actors, to give the piece more credibility.




– Idea’s conception and verbalization.

– Art Direction.

– Guide the photographer, filmmaker and producers.

– Adapt the campaign for online and offline media.



Agency: Ogilvy & Mather Barcelona

Client: Generalitat de Catalunya

Art Direction: Berta Adillón Folch

Copy: Antonio Las Tildes / Ester Grau

Creative Direction: Sergio Eransus

Executive Creative Direction: Camil Roca

Production: Oxígeno

Director: Guillem Lafoz y Gabriel Campoy

Photography: Kiwi Bravo

Year: 2019

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